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Bogotá, the capital of Colombia, opens its doors to Interzum 2022, the lead fair for industrial wood processing and furniture manufacturing in the region. This year, new challenges. The pandemic changed the consumption habits of the target audience of the furniture sector, demanding adaptations and innovations. The search for companies with strong environmental and social values grew, and social isolation changed the world work scenario. The search for comfort grew up. Colombia had a positive highlight in economic growth, with an advance of 1.36% in 2017, 2.51% in 2018, and 3.26% in 2019. In 2020 with the pandemic, there was a retraction of 7.0%, with a significant recovery in 2021 (up 10.6%). By 2022, CEPAL forecasts that the Colombian economy will grow by 3.5%. The numbers reflect the socio-economic scenario that Colombia is experiencing at the moment. The country has a growing demand for imports, due to the expansion of the middle class and its search for wood products. The local market cannot keep up with the annual growth of 7.8%, which makes the country one of the principal world buyers of accessories, components, machines, tools, finishes, raw materials, inputs, and technology for the furniture sector in Brazil. It is because Brazil has one of the most important furniture industries. The Brazilian branch exports approximately US$92 million to Colombia, which is Brazil's eighth-largest buyer (base 2021), behind the United States, Argentina, Chile, Mexico, Paraguay, China, and the United Kingdom. Projepack, an expert in offering the best solutions in equipment for final packaging in heat shrink and stretch film for the furniture sector, identified great opportunities in the Latin American market. The experience of more than 26 years and quality in the export area, established the company as a highlight in the service of the international sector, taking advantage of the know-how of the regional furniture sector, mirroring examples and inspirations. Located in the Serra Gaúcha, recognized as the Brazilian furniture hub, Projepack brings together years of knowledge about the branch, combined with the technical qualification that allows the creation of productive, economic, and efficient solutions that become competitive differentials in the international market. Projepack's participation in Interzum marks the union between markets, the connection between two poles of great economic importance that have been recovering from a challenging scenario, through hard work and focus on a promising future. The connections made at Interzum Bogotá 2022 represent Projepack's steps in its rise in the Latin American market and, above all, represent a milestone of pride and recognition of the Brazilian market before the world.
